Von Dutch Hats
Von Dutch
Von Dutch‘s iconic trucker hat, Von-Dutch Clothing was a big success from the start, and the brand’s founder, Sørensen, claims to have come up with the idea:
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InspirationSørensen found vintage fabrics in the office and thought to make Von Dutch Hoodie, Shirt And Sweatshirts out of them with the Von Dutch logo.
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PriceSørensen saw potential to sell the hats at a luxury price point, even selling leather styles for as high as $100 TO 2500.
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Instant successThe first drop of Von Dutch Clothing And “All Accessories by price” sold out instantly.
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Von Dutch Celebrity fans
Paris Hilton was drawn to the Von Dutch Brand and said the hats were “playful, cute, and iconic”. Dennis Rodman was also a noted fan in the 2000s.Von Dutch Brand
Von Dutch brand’s is a brand that mixes streetwear with luxury fashion, and is known for its unconventional designs. The Von Dutch Hoodie, Shirt logo features a “flying eye” inspired by Macedonian and Egyptian cultures, and is meant to convey “the eye of heaven knows Von-Dutch everything and sees everything”.
Von Dutch is experiencing a comeback in popularity, in part due to the Y2K resurgence.